Germany combines two of the hardest things in go-to-market hiring: a scarce, in-demand role and a market with its own distinct rules.
Solutions Engineers (who must be both genuinely technical and genuinely commercial), are difficult to find anywhere, and in Germany that challenge is layered on top of long notice periods, a de-centralised talent market, risk-averse candidates and specific cultural expectations.
For SaaS companies building a pre-sales function in the DACH region, success depends on understanding both the role and the market.
Here is how to approach it.