Careers at Sona

Explore what life working at Sona is like - and find your next opportunity!

About Sona

Sona is changing the game.

An AI-native workforce management platform, Sona combines scheduling, payroll, HR, compliance, and communications in one system. It works for complex, multi-site enterprises while giving frontline staff a simple, modern mobile app that improves their daily lives.

This isn’t just admin software - it’s operational infrastructure that directly improves a company’s P&L by optimising labour, the single biggest controllable cost for companies with razor-thin margins and fixed overheads.

Why join Sona?

"Solve the unique challenges of frontline work with truly intelligent AI that empowers every employee."

  • Series A funded - $36.5m in funding from leading VCs (Gradient Ventures, Speedinvest, Felicis Ventures, Northzone, Antler and Bag Ventures)
  • Warm advisory accounts: start earning/prospecting into accounts from day one!
  • High growth: Series A company; £15M ARR, growing from £1M in 2.5 years
  • No sales attrition: Glassdoor 4.7; average rep attainment 110%

Founder  and CEO of Sona.

Steffen previously setup Rocket Internet UK in 2011 and exited Lazada ($3bn sale to Alibaba), HelloFresh (€2bn IPO) and Payleven (merger with Sumup).

Steffen is an experienced founder and investor driven to build the “self-driving car” of frontline technology.

Learn more about Steffen.

Steffen Wulff Petersen,
CEO, Co-Founder

Key Performance Metrics

  • Year Founded
  • Total Funding
  • YOY Growth
  • Headcount
  • Glassdoor Score
  • G2 Score

Awards Won

Capsule Top 50 Scale-Ups to watch in 2025

Welcome to the Jungle's Most Loved Employer

Viva Technology Top 100 Rising European StartUps

LinkedIn Top 20 StartUps in the UK

2025 StartUp 100 Index

 

 

Values

1. We are all owners of Sona

2. We choose speed

3. We are all Sona experts

4. We win together

Join the Sona Team

View our current vacancies below!

Posted

Account Executive
London, UK
Account Executive – London (Hybrid) AI Workforce Infrastructure | $45M Series B just raised   Most AE roles claim to move the needle. This one moves it on the P&L — by millions, per customer, provably.   The business: $100M in funding. £15M ARR grown from £1M in 2 years. Zero sales attrition. Average rep attainment of 110%. Customers including Popeyes are seeing 4% labour cost reductions with no NPS impact. That's a board-level number, not a...
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Posted

Head of Demand Generation
New York, NY, USA
US Growth Marketer | First on the Ground | Google-backed AI Startup   If you want to build a marketing function from 0 to 1, for one of the UK's top 20 startups now entering the US - this is the role.   What you'll do: Build the US marketing function from the ground up Work directly with the CEO, CTO, Head of US Sales and our US investors Own demand gen, paid ads, events and content localisation Grow into leading and building a US marketing team   What we're looking...
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Posted

Account Executive
New York, NY, USA
AI Workforce Infrastructure | Series A | Earn $500K+ in Year 1   If you consistently finish top 10%… this is for you. We’re hiring the first US Enterprise/MM AE for a Series A AI workforce infrastructure company already at $15M+ ARR (grown from $1M in 2.5 years)   This isn’t a patch role. This isn’t a rebuild. This is greenfield US expansion with product-market fit already proven.   Why This Is Different • Proven 1-4% labor cost reduction...
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