You've got product-market fit in the UK. The board's started asking about America. And somewhere in a deck there's a line about "North American expansion" with a date attached to it.
So what's the actual first move?
Most Founders reach for the obvious stuff: An Office, a US Entity, a Lawyer, a logo on a door in New York or Austin. The ones who get it right tend to start somewhere far less glamorous. They start with a single sales hire, and they take that decision more seriously than almost anything else on the expansion plan.
Here's why that hire carries so much weight, and how to get it right.
