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Should I Hire an Account Executive or Sales Leader? (A Guide for Early-Stage SaaS Founders)Adam Richardson

Posted by Adam Richardson - 28/10/2025

Should I Hire an Account Executive or Sales Leader? (A Guide for Early-Stage SaaS Founders)

Hiring your first sales person is one of the most critical — and confusing — steps in growing a SaaS business.

You’ve reached a point where founder-led sales is no longer sustainable. Deals are happening, but pipeline management, outbound, and customer follow-up are stretching your bandwidth. The question now is:

👉 Should you hire an Account Executive (AE) or a Sales Leader as your first sales hire?

Let’s Dive In!

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What Skills and Traits to Look for in a Founding AEJohn Hitchen

Posted by John Hitchen - 22/10/2025

What Skills and Traits to Look for in a Founding AE

Hiring your Founding Account Executive (AE) is one of the most pivotal moments for any SaaS startup. 

But finding the right founding AE is tough. The profile that thrives in an early-stage SaaS startup is very different from someone used to selling at an established, process-driven organisation. So, what skills and traits should you look for in a founding AE?

Let's Dive In!

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When Should I Use a SaaS Sales Recruitment Agency?Iwan Robertson

Posted by Iwan Robertson - 15/10/2025

When Should I Use a SaaS Sales Recruitment Agency?

Hiring top SaaS sales talent is one of the toughest challenges for founders and revenue leaders. So, when is the right time to bring in a SaaS sales recruitment agency to help?

If you’re debating whether to handle hiring in-house or get external support, here are the key moments when partnering with a specialist recruiter can make a huge difference.

Let's Dive In!

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How to Hire a CROAdam Richardson

Posted by Adam Richardson - 22/09/2025

How to Hire a CRO

For founders of B2B SaaS companies, few hires are as high-stakes as the Chief Revenue Officer (CRO). This is the leader who owns the entire revenue engine — sales, marketing, customer success, partnerships, and sometimes even pricing and strategy.

A great CRO can accelerate growth and build predictable revenue. The wrong one can stall momentum and burn precious runway.

Let's Dive In!

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Four Top Tips for Hiring a Cyber Account Executive Nathan Burke

Posted by Nathan Burke - 02/09/2025

Four Top Tips for Hiring a Cyber Account Executive

Hiring a Cyber Account Executive in SaaS is no small task. The market is competitive, the talent pool is tight, and the cost of a bad hire can be devastating to your pipeline. By prioritising industry expertise, testing for both hunting and relationship-building skills, ensuring stage fit, and leveraging a specialist recruitment agency, you can dramatically increase your chances of finding the right AE to drive growth.

Let's Dive In!

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How to hire a VP of MarketingDylan Hoyle

Posted by Dylan Hoyle - 02/09/2025

How to hire a VP of Marketing

The right marketing leader can accelerate pipeline, shape your brand, and position you for scale. The wrong hire? They can burn precious runway, confuse your go-to-market strategy, and set your growth back by a year or more.

So, how do you hire a VP of Marketing in SaaS?

Let’s break down what to look for, what to avoid, and how to evaluate candidates at different stages of growth.

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Should BDRs Report into Sales or Marketing?John Hitchen

Posted by John Hitchen - 27/08/2025

Should BDRs Report into Sales or Marketing?

In GTM teams, one of the most hotly debated questions is: should Business Development Representatives (BDRs) report into Sales or Marketing?

BDRs play a critical role in pipeline generation. They sit at the intersection of sales and marketing — qualifying leads, booking meetings, and creating opportunities. But because their work overlaps both functions, there’s often confusion (and tension) around where they belong.

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What Does a Solutions Engineer Do in a SaaS GTM Team?Iwan Robertson

Posted by Iwan Robertson - 19/08/2025

What Does a Solutions Engineer Do in a SaaS GTM Team?

In SaaS businesses, go-to-market (GTM) success isn’t just about having great salespeople. Today’s buyers are more technical, more skeptical, and expect vendors to prove real-world value before they sign. That’s where the Solutions Engineer (SE) comes in.

If you’ve ever asked yourself, “What does a Solutions Engineer do?”, think of them as the bridge between product and customer. 

Want to learn more? Let's Dive In!

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How to Hire a Successful Sales Leader: Avoiding the 18-Month Failure TrapAdam Richardson

Posted by Adam Richardson - 19/08/2025

How to Hire a Successful Sales Leader: Avoiding the 18-Month Failure Trap

Hiring a VP of Sales is one of the most important — and riskiest — moves a SaaS founder can make. Data shows that the average tenure of a SaaS VP Sales is just 18 months before they “fail” or part ways with the company. 

I’ve placed dozens of sales leaders in my career, and I’ve seen the same mistakes crop up again and again. If you’re wondering how to hire a successful sales leader, here are the pitfalls to avoid and the lessons to apply.

Let's Dive In!

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