Insights

Get the latest insights on go-to-market
strategy, SaaS news, and hiring from
around the globe.

Sub banner
All insights
Hiring Solutions Engineers in New York: What SaaS Companies Should KnowAdam Richardson

Posted by Adam Richardson - 09/07/2026

Hiring Solutions Engineers in New York: What SaaS Companies Should Know

New York’s rise as a technology hub has created strong demand for Solutions Engineers across SaaS, Fintech, Cybersecurity and AI - and a familiar shortage of the people who can genuinely do the role. 

A great SE has to be both deeply technical and genuinely commercial, and that combination is scarce in any market.

In a fast, competitive city like New York, securing one means competing hard on opportunity, running a sharp technical assessment and moving quickly.

Here is what SaaS companies should know before hiring SEs in NYC.

Read More
How to Hire Account Executives in Germany: A Guide for SaaS CompaniesIwan Robertson

Posted by Iwan Robertson - 09/07/2026

How to Hire Account Executives in Germany: A Guide for SaaS Companies

Germany is one of the largest and most valuable software markets in Europe and one of the hardest places to hire a strong Account Executive.

For SaaS companies expanding into the DACH region for the first time, the instincts that work in the US or UK often backfire. Longer notice periods, a more risk-averse candidate mindset, a genuinely de-centralised talent market and distinct cultural expectations all combine to make German AE hiring slower and more nuanced than most first-time entrants expect.

This guide sets out what makes the market difficult and how to build a hiring approach that actually works.

Read More
Hiring Solutions Engineers in San Francisco: A Guide for SaaS CompaniesJohn Hitchen

Posted by John Hitchen - 09/07/2026

Hiring Solutions Engineers in San Francisco: A Guide for SaaS Companies

San Francisco sets the global benchmark for technical selling - and hiring a Solutions Engineer here is as competitive as it gets.

The Bay Area’s concentration of infrastructure, developer-tools and AI companies means the bar for technical depth is exceptionally high, compensation runs at the top of the market, and the best SEs are approached constantly.

For SaaS employers, winning means competing hard on technical vision, benchmarking pay realistically and moving decisively.

Here is what to plan for when hiring Solutions Engineers in San Francisco.

Read More
Hiring Account Executives in London: A Guide for SaaS CompaniesIwan Robertson

Posted by Iwan Robertson - 09/07/2026

Hiring Account Executives in London: A Guide for SaaS Companies

London remains one of Europe’s most competitive markets for SaaS Account Executive talent. As the region’s largest technology hub, it draws venture-backed startups, global software vendors and a fast-growing wave of AI companies, all targeting the same pool of experienced commercial sellers.

For SaaS employers, London offers unrivalled access to European sales talent, but securing the best AEs demands competitive economics, a strong employer brand and a hiring process built for speed.

Here is what SaaS companies need to know.

Read More
Hiring Account Executives in Boston: What SaaS Companies Need to KnowAdam Richardson

Posted by Adam Richardson - 09/07/2026

Hiring Account Executives in Boston: What SaaS Companies Need to Know

Boston has long been one of the most established technology hubs in the United States, and that maturity cuts both ways when you are hiring Account Executives.

The city offers a deep pool of experienced SaaS sellers, but it also concentrates fierce competition for them. Established vendors, high-growth startups and a fast-expanding cohort of AI companies are all fishing in the same talent pool.

For SaaS employers, winning in Boston is less about finding candidates and more about standing out, moving quickly and getting your offer right.

Here is what you need to know.

Read More
Hiring Solutions Engineers in London: What SaaS Companies Need to KnowJosh Bunce

Posted by Josh Bunce - 09/07/2026

Hiring Solutions Engineers in London: What SaaS Companies Need to Know

London’s SaaS and AI sectors have created significant demand for experienced Solutions Engineers - and a persistent shortage of the people who can genuinely do the job.

The role sits at the intersection of technology and commerce, and candidates who combine deep technical expertise with strong customer-facing skills remain relatively scarce in the market.

For SaaS employers, that makes London SE hiring competitive, specialised and often slower than expected.

Here is what you need to know to get it right.

Read More
Hiring Account Executives in New York: What SaaS Companies Should KnowJosh Bunce

Posted by Josh Bunce - 09/07/2026

Hiring Account Executives in New York: What SaaS Companies Should Know

New York City has rapidly become one of the most active markets in the world for SaaS Account Executive talent.

High-growth startups, Enterprise Software vendors, Fintech businesses and AI companies are all competing for experienced commercial professionals, creating a fast-moving and highly competitive hiring landscape.

For SaaS employers, the opportunity is enormous - New York offers deep, diverse commercial talent - but winning it requires a sharp value proposition, competitive economics and a process built for speed.

Here is what SaaS companies should know before hiring AEs in NYC.

Read More
How to Hire Solutions Engineers in Germany: A Guide for SaaS CompaniesJosh Bunce

Posted by Josh Bunce - 09/07/2026

How to Hire Solutions Engineers in Germany: A Guide for SaaS Companies

Germany combines two of the hardest things in go-to-market hiring: a scarce, in-demand role and a market with its own distinct rules.

Solutions Engineers (who must be both genuinely technical and genuinely commercial), are difficult to find anywhere, and in Germany that challenge is layered on top of long notice periods, a de-centralised talent market, risk-averse candidates and specific cultural expectations.

For SaaS companies building a pre-sales function in the DACH region, success depends on understanding both the role and the market.

Here is how to approach it.

Read More
Hiring Your First US Sales Team: A Playbook for European SaaS FoundersIwan Robertson

Posted by Iwan Robertson - 09/07/2026

Hiring Your First US Sales Team: A Playbook for European SaaS Founders

For most European SaaS companies, the United States is the biggest prize and the biggest risk.

It is the largest software market in the world, but it is also expensive, fast-moving and unforgiving of a poorly planned entry. Your first US sales hires will shape whether the market becomes a growth engine or an expensive lesson - and the decisions you make about who to hire, where to base them and how to support them matter enormously.

This playbook sets out how to approach building your first US go-to-market team.

Read More

Get in touch

Select who you are from the dropdown menu

Fill out the form and we'll be right back with you.

Ready for go-to-market growth without limits? Or looking to accelerate your career in a role that empowers you to unleash your potential? Unlock game-changing opportunities – connect with Strive today.

Let’s Talk