Careers at Sona

Explore what life working at Sona is like - and find your next opportunity!

About Sona

Sona is changing the game.

An AI-native workforce management platform, Sona combines scheduling, payroll, HR, compliance, and communications in one system. It works for complex, multi-site enterprises while giving frontline staff a simple, modern mobile app that improves their daily lives.

This isn’t just admin software - it’s operational infrastructure that directly improves a company’s P&L by optimising labour, the single biggest controllable cost for companies with razor-thin margins and fixed overheads.

Why join Sona?

"Solve the unique challenges of frontline work with truly intelligent AI that empowers every employee."

  • Series A funded - $36.5m in funding from leading VCs (Gradient Ventures, Speedinvest, Felicis Ventures, Northzone, Antler and Bag Ventures)
  • Warm advisory accounts: start earning/prospecting into accounts from day one!
  • High growth: Series A company; £15M ARR, growing from £1M in 2.5 years
  • No sales attrition: Glassdoor 4.7; average rep attainment 110%

Founder  and CEO of Sona.

Steffen previously setup Rocket Internet UK in 2011 and exited Lazada ($3bn sale to Alibaba), HelloFresh (€2bn IPO) and Payleven (merger with Sumup).

Steffen is an experienced founder and investor driven to build the “self-driving car” of frontline technology.

Learn more about Steffen.

Steffen Wulff Petersen,
CEO, Co-Founder

Key Performance Metrics

  • Year Founded
  • Total Funding
  • YOY Growth
  • Headcount
  • Glassdoor Score
  • G2 Score

Awards Won

Capsule Top 50 Scale-Ups to watch in 2025

Welcome to the Jungle's Most Loved Employer

Viva Technology Top 100 Rising European StartUps

LinkedIn Top 20 StartUps in the UK

2025 StartUp 100 Index

 

 

Values

1. We are all owners of Sona

2. We choose speed

3. We are all Sona experts

4. We win together

Join the Sona Team

View our current vacancies below!

Posted

Account Executive
New York, NY, USA
AI Workforce Infrastructure | Series A | Earn $500K+ in Year 1   If you consistently finish top 10%… this is for you. We’re hiring the first US Enterprise/MM AE for a Series A AI workforce infrastructure company already at $15M+ ARR (grown from $1M in 2.5 years)   This isn’t a patch role. This isn’t a rebuild. This is greenfield US expansion with product-market fit already proven.   Why This Is Different • Proven 1-4% labor cost reduction...
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Posted

Business Development Representative
London, UK
Business Development Representative - London (Hybrid) 🏴󠁧󠁢󠁥󠁮󠁧󠁿 AI Workforce Infrastructure | Series A | BDR to AE in 12 months   A rare opportunity to sell a mission-critical, AI-native workforce infrastructure that directly improves enterprise P&L by optimising labour and adding millions to the bottom line.   About the Company Series A | £15M ARR (from £1M in just 2.5 years) Proven 1-4% labour cost reduction with no NPS impact Flagship customers:...
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Posted

Business Development Representative
London, UK
Business Development Representative - London (Hybrid) 🏴󠁧󠁢󠁥󠁮󠁧󠁿 AI Workforce Infrastructure | Series A | BDR to AE in 12 months   A rare opportunity to sell a mission-critical, AI-native workforce infrastructure that directly improves enterprise P&L by optimising labour and adding millions to the bottom line.   About the Company Series A | £15M ARR (from £1M in just 2.5 years) Proven 1-4% labour cost reduction with no NPS impact Flagship...
Read More