Head of Demand Generation

Title: Head of Demand Generation & Growth

Location: San Francisco Bay Area (Hybrid - 1 day a week in-office minimum)

 

About the Company

Companies should be able to ask any question of any real-world data set—even massive ones—and get an answer effectively instantly. That’s the future we’re building.

We’re starting with security teams, who face this problem most acutely: searching massive log volumes to detect threats, investigate incidents, and hunt for compromised systems. We’re expanding to infrastructure teams, DevOps, and SREs with similar challenges across observability data and system logs. Ultimately, any team dealing with large-scale data should have instant answers.

The product is a Security Data Lake that lets teams search and detect across petabytes of data in seconds, retain everything forever, and maintain full custody of their data.

Modern, high-growth companies across fintech, healthtech, AI, and banking rely on the platform to analyze security logs faster—and on more data—than ever before. At major industry conferences like AWS re:Invent, the team runs 30+ demos over four days. Demand is real and scaling fast.

The platform is also built for AI. More than a third of customers have already built agents for automated investigation, detection engineering, and alert triage. Traditional systems are too slow and expensive for AI to iterate on—this one isn’t.

The team is lean, seed-funded by top-tier investors, and growing quickly. You’ll join a high-trust environment where your work directly shapes the company’s story, pipeline, and revenue trajectory.

 

The Role

We’re looking for a seasoned Demand Generation leader to define, build, and own the engine that generates and accelerates pipeline across enterprise and mid-market segments. You’ll set the strategy, run the plays, and continually optimize programs so the company shows up in every serious Security Data Lake conversation and evaluation.

This is a critical leadership role with tight alignment to Sales: targeting high-value accounts, increasing deal velocity, and driving measurable revenue impact. You’ll lead outbound and account-based marketing (ABM) campaigns, lifecycle and nurture programs, and the underlying campaign and reporting infrastructure—working closely with Product Marketing, SDRs, RevOps, and the founders.

You’ll own full-funnel demand creation—from market awareness and lead acquisition to qualification, nurture, and conversion—across channels like LinkedIn, Google Ads, SEO/SEM, communities, and events. You’ll bring a blend of data-driven strategy, operational rigor, and sharp audience insight to architect a modern demand engine and scalable programs that educate the market, position the company as a category leader, and deliver efficient pipeline acceleration.

This isn’t about chasing MQL volume. It’s about real, in-market accounts and helping sales win faster and more often. You’ll report directly to the CEO and operate as a senior, IC-leaning growth owner while laying the groundwork for a small team and agency ecosystem as the company scales. If you want to own a key lever of growth and help define what “great GTM” looks like in AI-first security and data platforms, this role is for you.

 

What You’ll Own

• Build and own the overall demand generation and growth strategy for enterprise and mid-market segments, tightly aligned to GTM and revenue goals—including ABM, lifecycle, and outbound orchestration
• Architect and execute integrated, multi-channel programs (ABM, digital, content, events, lifecycle, outbound) that create and accelerate qualified pipeline
• Lead cross-functional planning with Sales, SDRs, and Product Marketing to define target segments, buying committees, and high-impact campaign plays
• Define the customer lifecycle strategy and operationalize nurture, expansion, and retention programs aligned to buyer and customer journeys
• Partner with Sales, SDRs, Product Marketing, RevOps, and Operations to align on funnel KPIs (MQLs, SQAs, opportunities, revenue, velocity) and own reporting and insights for executive stakeholders
• Develop and improve systems, tooling, and marketing automation (lead scoring, routing, reporting) that scale pipeline generation and efficiency
• Equip SDRs and Sales with campaign-aligned outbound kits, personalized assets, and clear plays—continually testing, learning, and optimizing based on performance data and field feedback

 

Must Have

• 7–10+ years leading demand generation or growth for security, infrastructure, or other technical B2B products, ideally selling into mid-market and enterprise
• Proven track record building and scaling a demand engine that drives qualified pipeline, deal velocity, and revenue—not just top-of-funnel volume
• Strong lifecycle and funnel instincts, with experience shipping cross-channel programs that improve engagement and conversion at every stage
• Data-driven operator comfortable owning attribution models, dashboards, and forecasts—and using data to decide what to start, stop, and double down on
• Fluency with modern marketing and sales tech stacks (e.g., HubSpot, automation, enrichment, ABM, analytics)
• Excellent cross-functional collaborator with tight alignment across Sales, SDR, Product Marketing, RevOps, and Operations
• Strategic thinker and crisp communicator who can zoom out on GTM and category strategy, then zoom in to execute and debug
• Hands-on, senior IC mentality with excitement for personally launching and optimizing programs while scaling a team over time
• Comfort working directly with founders to shape Demand Gen, Growth, and GTM strategy

 

Nice to Have

• Deep experience with ABM strategy and execution (1:1, 1:few, 1:many), including orchestration tools and meaningful personalization

 

Why You’ll Love Working Here

• High-impact seat at the table: Own the growth engine and work directly with founders to shape pipeline and revenue
• Real budget, real experimentation: Freedom to test across LinkedIn, Google Ads, SEO, and events—and double down quickly
• Cutting-edge product: Used by modern, high-caliber teams solving real security and data problems at massive scale
• Builder role: You’re architecting the demand gen and growth playbook from the ground up
• Tight, senior team: Experienced operators who move fast, give direct feedback, and care deeply about craft
• Momentum and upside: Early-stage, big market, differentiated product—your impact will be highly visible

 

Compensation & Benefits

Competitive salary, meaningful equity, and comprehensive benefits (Medical, Dental, Vision, 401k, commuter). Hybrid/remote-friendly with regular in-person collaboration in San Francisco.