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Adam Richardson

Presented by
Adam Richardson - 24/10/2023

1hr 13mins

'How to maximise your Sales Process' with Ashraf Mohamed

Episode 3

Welcome to the Scale with Strive Podcast, the place where you come to listen to some of the world's most influential leaders of the SaaS industry. 🚀

I am your host, Adam Richardson and on today’s podcast, I’m really pleased to introduce Ashraf Mohamed, VP of Europe for Obsidian Security 

After completing a degree in aero-nautical engineering, Ash moved into the world of SaaS Sales and has had a hugely successful career spanning 18 years, working for companies such as Fuze, Confluent and Lacework.  

He has significant experience in building out GTM teams from scratch into global leaders, following the MEDDIC playbook. 

Some of the key takeaways from today:

💡 How he gets customer buy in by drawing on his technical ability.

💡 How he operates as a Sales Leader and his top tips for success. 

💡 His experience of working for prolific Sales Leaders and being hired by the likes of John McMahon. 


We hope you enjoy listening, as much as we enjoyed recording! 

Let's Dive In! 


Watch the episode on YouTube 🎥 –

Connect with Ashraf here -

Connect with Adam here -

Learn more about Strive here -