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Adam Richardson

Presented by
Adam Richardson - 16/11/2023

'Building a Channel led GTM strategy' with Eva-Maria Elya

Episode 8

Welcome to the Scale with Strive Podcast, the place where you come to listen to some of the world’s most influential leaders of the SaaS industry. 🚀

I am your host, Adam Richardson and today I’m really pleased to welcome Eva-Maria Elya, who is VP Channel and MSSP at Lookout, a Cyber Security company. 

Starting as only their third employee in EMEA, Eva has a lot of significant experience to share about building out a GTM Strategy and some of my key takeaways were:


💡How to build out a scalable channel led GTM strategy.

💡How to continually evolve your model to monopolise the market you operate in.

💡How to get your CV to the top of a HM’s pile in a tough hiring market.


Let’s Dive In!


Watch the episode on YouTube 🎥 –

Connect with Eva-Maria here -

Connect with Adam here -

Learn more about Strive here -