Knowledge Hub

Strive build go-to-market teams for VC-backed tech companies - all over the world. 

Working with the likes of Sequoia, Dawn Capital, Battery Ventures, HV Capital and HG Capital, to name a few, Strive has helped them scale their portfolio of B2B SaaS companies, placing key hires in the go-to-market function. 

Why read this document?

• Understand when to define Product Market Fit.
• Compare the benefits of Direct v Channel Sales. 
• Learn more about how to structure your Sales Team.

Reading Time: 5 minutes

• Understand the base salary ranges for GTM roles across EMEA and the USA.
• Understand the OTEs for GTM roles across EMEA and the USA.
• Benchmark and evaluate your salaries in comparison to these market averages.

• The average overall compensation package for people doing a similar role to you (base, variable, equity)​

• How often the average respondent is seeing a salary change​

• Where and how people are working in 2024

Please note that this initial report is focused on US responses, due to low sample numbers from other countries. 

Why read this document?

• Understand VC Best Practices for supporting Early Stage Sales.
• Learn more about the types of profiles to bring into your business - and when.
• Understand how to make a correct hire. 

Reading Time: 5 minutes

Here at Strive, we have worked hard to maximise our offer process, addressing potential issues right from the outset of the hiring process. This guide shares some best practices as to how to manage the offer process, including:

• The initial engagement of a Candidate
• The Interview process
• Risking the Candidate and trial closing
• Making the Offer

Why read this document?

• Understand the 9 steps to repeatable, scalable and profitable growth. 
• Understand how these steps influence when you should hire your first Sales Heads. 
• Obtain links to relevant podcasts and articles by SaaStr and Insights Alley. 

Reading Time: 9 minutes

Why read this document?

• Understand how to make the change from a Founder-led to Management-led business.
• Get useful tips on hiring the right type of profile for the stage of your business.
• Understand more about when to build out Marketing. 

Reading Time: 5 minutes

• Understand the 7 personality traits of top Salespeople.
• Compare these traits against your current hiring criteria. 
• Understand how these traits impact their selling style.

Why read this document?

• Understand in detail the role, progression and retention of a SDR.
• Get useful tips on how to create your Sales Playbook.
• Understand more about Revenue V Growth. 

Reading Time: 6 minutes

Why read this article?

• Understand the discussion around recruiting GTM Talent. 
• Get useful tips on how to create a high-performance culture.
• Understand the CRO role and the importance of Board Representation. 

Reading Time: 6 minutes

Why read this article?

• Understand the different rounds and funding, from Pre-Seed to Series B. 
• Understand how these funding rounds differ and how you can prepare for them.
• Understand the typical size and status of a company at each funding level. 

Reading Time: 6 minutes

Why read this article?

• Understand the discussion around sales forecasting. 
• Get useful tips on how to scale your company across EMEA.
• Understand how to build our a Sales Playbook. 

Reading Time: 6 minutes

Why read this document?

• Understand the basics of German Employment Law and key areas to be aware of. 
• Understand what you should include in an employment contract in Germany. 
• Understand the legislation around termination of employment and grounds for dismissal. 

Reading Time: 9 minutes

Why read this document?

• Understand the methodology to undertake to research where to set up your first US office. 
• Understand the key areas to research as part of your project. 
• Obtain links to useful information to assist your with your project. 

Reading Time: 11 minutes

Why read this article?

• Understand the different reporting lines for BDR / SDRs. 
• Learn the average ratios of BDRs / SDRs to AEs.
• Understand the daily and monthly activity you should target your BDR / SDRs on. 

Reading Time: 6 minutes

Finding the right person to lead your sales team can be a game-changer.

But sometimes hiring a permanent CRO is not attainable or desirable at this point in your company’s journey – due to budget, time or market constraints.

That's where a Fractional (Contract) Chief Revenue Officer (CRO) could come in.

Often overlooked, the Fractional CRO role can be the hidden secret to unlocking your company's sales potential, at a point in your journey where you do not seek a permanent hire.

Why read this guide?

• Understand the key traits, experience and skills to look for in a candidate.
• Learn the best questions to ask during an interview.
• Understand the importance of having the right questions and how they can help you impress the candidate. 

Reading Time: 7 minutes

Why read this document?

• Understand why it is important to create a thorough interview process. 
• Understand common issues in the interview process and how to resolve these. 
• Learn how to remove bias from your hiring process. 

Reading Time: 14 minutes